If you’ve been following our social media lately, you’ve probably noticed Eric turning heads in a full chicken costume—attending meetings, grabbing lunches, and working from the office. Curious why? The story behind those feathers perfectly captures the bold spirit driving us forward into 2025.
We’re entering the new year with immense gratitude and excitement. Our mission to digitize and simplify the meeting, event, and conference industry is gaining unstoppable momentum. The market is evolving, and we see growing maturity and openness to innovative solutions. This shift energizes us to push even further and seize the incredible potential ahead.
So, what’s the deal with Eric in a chicken suit? Reflecting on how this story started, it’s hard not to smile. At our kick-off meeting at the start of 2024, we set our budget goals with determination. Then, from the back of the room, Eric Windzer boldly called out, dubbing our goals the “Chicken budget.” He claimed we could soar past those numbers and double last year’s bookings. The room laughed at the ambitious target, but we accepted the challenge—with one hilarious condition: if we hit the goal, he would spend the first week of 2025 in a chicken costume.
Here we are! Not only did we meet our ambitious goals, we more than doubled our booking volume (240%!!) compared to previous year. Eric, true to his word, has been proudly fulfilling that promise. His commitment (and feathers) serve as a daily reminder that no goal is too ambitious when we aim high and work together.
Our achievements wouldn’t be possible without our incredible network of partners and customers. Your trust, collaboration, and shared vision have been the foundation of our success, and we are deeply thankful.
Looking ahead, we’re more inspired than ever to continue reshaping the event industry. Here’s to another year of bold moves, strong partnerships, and ambitious goals—and who knows, maybe even more costume bets!
Thank you for being part of our journey! 💜
The Event Logic Team
