Recently, Event Logic achieved the highest Net Promoter Score (NPS) in our industry in the published Swedish Meetings and Conferences Barometer 2026, produced by Nordic Bench. A result we are incredibly proud of, as it reflects the trust and satisfaction of our customers.
While digitalization is at the core of what we do, the real reason behind this recognition lies elsewhere: in the people behind the platform.
To understand how a digital solution can deliver such a high level of personal service, we spoke with Svetlana, Customer Relations Specialist at Event Logic.
“Behind every platform, there’s a human being.”
Svetlana works as Customer Relations Specialist at Event Logic. Her role is to ensure that customers get the very best experience from the platform, from onboarding and individual demos to ongoing support and advisory.
“I follow the customer journey from their very first steps in the platform until they become confident, experienced users. It’s about being present and proactive and about building long-term relationships.”
For Svetlana, service isn’t just about quick responses. Since she’s known for being incredibly service-minded, we asked her how she’s become so good at what she does:
“Haha, I think it’s just my personality: a genuine desire to make things easier and help other people. I’ve worked in the service industry for many years, and over time I’ve learned that great service isn’t only about quick replies, but about really listening to what the customer actually needs, sometimes even before they realize it themselves”
The Myth: Digital Means Less Personal
A common concern among new customers is that digitalization will reduce control or remove the personal touch from their booking processes.
“Many are afraid that something will fall through the cracks, or that they’ll lose oversight. But that’s a myth,” Svetlana explains.
“The truth is that digitalization creates more control and transparency. When you don’t have to manage everything in spreadsheets or chase quotes manually, you gain space to focus on creativity and the actual experience of the event.”
Many people believe that personal service is difficult to combine with digital platforms, so we asked her how she sees that balance:
““I actually see it the other way around. Our platform frees up time from manual tasks, which allows us to focus more on personal contact, guidance, and tailoring solutions to each customer’s unique needs.
Technology strengthens personal service instead of replacing it. When I support both customers and suppliers, I always say that behind every platform, there’s a person ready to provide the very best service.”
What Personal Service Means in Practice
For Svetlana, personal service is about making customers feel safe and supported.
“It’s about holding the customer’s hand when needed. I adapt my support to each customer, listen carefully to their challenges, and follow up to ensure they get the maximum value from the platform.”
Customers, she says, appreciate two things in particular: simplicity and reassurance.
“They love the clear overview and how intuitive the system is. But just as important is knowing that we’re here. They know we respond quickly and help them solve any challenges they face.”
How Technology Frees Up Time: For Everyone
One of the biggest advantages of digitalization is the time it gives back.
“The platform automates the tedious parts: collecting quotes, comparing prices, keeping track of bookings. When those processes run smoothly, customers can focus on what truly matters: creating great experiences for their guests and colleagues.”
Digitalization makes booking, planning, and follow-up seamless, freeing up both time and mental energy.
So Why the High NPS?
When asked why she believes customers rate Event Logic so highly, Svetlana doesn’t hesitate:
“It’s the combination of an intuitive platform and genuine engagement. We’re fast, attentive, and we truly care about making every customer feel seen and supported.”
And perhaps that’s the real explanation behind our industry-leading NPS.
At Event Logic, we believe the strongest customer experiences are built on both.
Customer Relations Specialist