This week, we’re pleased to welcome Linnea Håkansson, Head of Marketing at MySpeaker—one of the leading speaker agencies in the Nordics—as a guest contributor to our blog. Every year, they help thousands of companies and organizations find the right speaker, moderator, or expert for events of all kinds, from major conferences to internal gatherings.
With their unique industry perspective, MySpeaker shares three key trends that are currently shaping the speaking landscape. Read on for fresh insights, inspiration, and ideas to elevate your next event.
At MySpeaker, we help thousands of clients each year find the right speaker, expert, worakshop leader, or moderator for all types of events. This gives us a unique view into what’s in demand – from large international corporations to public organizations and agile scale-ups and startups. Right now, we’re seeing three distinct trends: geopolitics, inspiration/entertainment, and leadership in transition.
Geopolitics – Perspectives on a Changing World
The world and its geopolitical landscape are constantly evolving. Wars, conflicts, election campaigns, an ongoing AI revolution, a fluctuating economy, and shifting power dynamics all affect the business climate – and, as a result, our clients.
We’re seeing a growing demand for speakers who can explain complex developments, put major events into context, and clarify what these changes really mean for businesses and individuals alike. There’s an increased interest in speakers with backgrounds in foreign policy, security analysis, negotiation, diplomacy, and global economics. These talks are especially appreciated when combined with a Q&A session afterward.
Leadership – Decision-Making, Trust, and Teams
Leadership is always a relevant topic – though the way we talk about it has evolved. Today, our clients are looking for talks that combine a strong human perspective, focusing on topics like trust and psychological safety, with practical, actionable tools.
Speakers who focus on empathetic, sustainable, and authentic leadership are more in demand than ever. This may be a result of the rapid pace of change we are all experiencing. Despite uncertainty, decision-making and decisiveness are still crucial. Audiences especially appreciate when the speaker has hands-on leadership experience and dares to talk about their failures, reflections, and personal lessons.
Inspiration, Humor, and Entertainment – A Call for Lighthearted Content On Stage
At a time when many organizations are dealing with change, uncertainty, and transformation, the need for laughter and connection has never been greater. This is clearly reflected in our bookings – talks that deliver energy, motivation, and a good laugh are high on the wish list.
An entertaining talk on themes like workplace joy, team spirit, motivation, and inspiration can energize conferences, staff days, and kickoffs. Especially appreciated are speakers who combine humor with heart – those who make the audience both laugh and reflect.
A Quick Summary – A Changing World Requires New Perspectives
At MySpeaker, we see that our clients are looking for talks that resonate, spark dialogue, and provide takeaways that are both professional and personal. Our speakers bring perspectives on both major global events and everyday challenges, contributing new knowledge and energy to your event.
We understand how important it is to have the right person on stage, and we invest significant time in understanding your organization’s needs. Because when the match is right, that’s when the magic happens between the speaker and the audience.
Want to tap into these trends for your next event?
You’ll find MySpeaker’s profile and services available for booking through the Event Logic platform.