On Wednesday evening in our brand-new offices, we gathered suppliers and customers to celebrate the very first Booker of the Year Award.
This year’s award went to Linnéa Sandberg Johansson, Marketing Coordinator at New Wave Profile, who throughout the year has demonstrated an outstanding ability to combine creativity, structure, and strategic thinking in her booking work. She manages both small and complex bookings with the same dedication and is a true master of comparing offers and negotiating favorable terms – creating significant value for her organization.
From stylish invitations to well-designed event pages with all materials gathered in one place – Linnéa delivers a smooth experience for both organizers, participants and suppliers. She sets a benchmark for smarter ways of working with meetings, events, and conferences.
“Linnéa is a true example of what smart meeting management looks like – combining creativity, structure, and strategic thinking to deliver real value in every booking. Her approach sets a new benchmark and inspires others across the industry, and together with the other nominees she highlights the great work being done to shape the future of meetings and events,” says Henrik, CEO of Event Logic.
The Other Nominees
Alongside Linnéa, the following outstanding professionals were also nominated:
- Marie Wangsen – Medical & Training Coordinator
- Ana Lalic – Executive Assistant
- Tove Strandberg – Project Coordinator
All nominees impressed with their ability to combine structure, creativity, and ambassadorship within their organizations.
A Symbol with Meaning
The award’s symbol – a coffee cup pouring out coins – reflects how coffee (or tea) is an integral part of meeting culture, while the coins represent the tangible value created by bookers who manage meetings, events, and conferences in smarter, more efficient ways.
🎉 Cheers to the Booker of the Year
We raise our coffee cups to Linnéa and all the nominees – thank you for showing the way towards smarter ways of working with meetings, events, and conferences. Cheers to the Booker of the Year 2025! ☕💸🥂
🗞️ Also read
☕️ Event Logic Booker of the Year Award 2025 – Celebrating Smart Meeting Management
🏆 Event Logic named finalist at the Business Travel Awards 2025
🗣️ Three current trends in the Speaking industry – insights from My Speaker
💧 Vattenfall Taps Event Logic’s Cutting-Edge Platform for Meeting and Conference Management