Gothenburg – December 15, 2025 – Event Logic achieves the highest customer satisfaction in the industry with a Net Promoter Score (NPS) of 84 in the recently published Swedish Meetings and Conferences Barometer 2026, produced by Nordic Bench, a Nordic market research and consulting company. This is the highest score in the Swedish meetings and conferences sector and a clear proof that digitalization does not threaten personal service, it strengthens it.
From Skepticism to Proof
When Event Logic entered the meetings and conferences industry, the company was met with skepticism. “It’s impossible to digitalize this business,” many said. According to critics, booking conferences and meetings required traditional methods, manual handling, and personal contact, digital tools would only get in the way. Event Logic chose not to listen – but to act, and the survey now confirms the company’s long-term mission.
Event Logic, now a leading digital platform for managing and booking meetings, events, and conferences, entered the industry with the goal of digitalizing away unnecessary hassle, heavy administration, and inefficient processes. The goal has always been to free up time and energy for what truly creates value, while the platform also provides companies with increased measurability and cost control, creating transparency and strengthening decision-making.
“Over the years, we were told it wasn’t possible to digitalize this business. That personal relationships would be lost and manual handling was a prerequisite for good service. This survey proves the opposite,” says Henrik Vallentin, CEO of Event Logic. “I am thrilled with this result, it shows that our focus on simplifying administration really makes a difference for our customers and their experience. We are the fastest-growing company in the industry in Sweden and are now targeting rapid expansion in Europe. Event Logic is already launched across the Nordics and has, as of last month, also established a presence in France. In Germany, Austria, and Switzerland, Event Logic is used via our white-label partner Lanes & Planes. More new markets are planned for 2026.“
Black and White: The Industry’s Most Satisfied Customers
The Nordicbench report is based on independent customer surveys and provides a comprehensive view of trends, forecasts, and customer experiences within the Swedish meetings and conferences industry. For Event Logic, the result is clear evidence that the company’s business model works and that digital solutions strengthen rather than diminish personal service.
“Digitalization is not about replacing people; it’s about giving them better conditions. By digitalizing our own processes, we free up time to focus on advising, availability, and service. This allows us to keep prices down while also saving time for our customers. Having the industry’s most satisfied customers shows that digital is not the opposite of personal, digital is the new personal,” says Babak Mahjouri, CCO of Event Logic.
In addition to the highest overall NPS, Event Logic tops all four surveyed areas in the report: Value for Money, Conference Offerings, Service Orientation, and NPS. The result confirms the company’s core thesis: by digitalizing time-consuming administration, time and focus are freed for what truly creates value for the customer.
The results are proof that Event Logic has achieved something the industry long believed impossible and that digitalization can deliver higher service, better control, and more satisfied customers.
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About the Swedish Meetings and Conferences Barometer 2026
The Swedish Meetings and Conferences Barometer 2026 is produced by Nordic Bench, a Nordic market research and consulting company, and maps customer satisfaction, trends, and development within the Swedish meetings and conferences industry. The report has been published annually since 2011 and is based on independent customer surveys, providing a comprehensive overview of how industry players are perceived by their customers.
About Event Logic
Event Logic offers a modern digital platform that streamlines the entire process for meetings, events, and conferences. From finding the right suppliers and making bookings to managing changes, all communications, and ensuring accurate invoicing and payments. The platform connects planners with a wide range of venues and suppliers and provides a comprehensive solution for all meeting, event, and conference needs. By providing detailed statistics and reporting, Event Logic gives organizations full visibility and control over their meeting costs.
The platform can also be customized and white-labeled for other booking companies and business travel agencies, enabling their clients to fully utilize all functionalities and benefits. It also supports agent functionality, allowing agents to efficiently plan, find, book, and manage meetings and conferences in a single system. This enhances service levels, streamlines workflows, and ultimately contributes to increased profitability.